Brand Clubs

A strong community under a star


Worldwide, more than 90,000 members in 80 clubs have the tradition of the Mercedes-Benz through its multiple appearances at the wheel of their classic live in the public and thus preserve the automotive cultural heritage with the star.

The Club members interconnecting the possession of a witness in automotive history of Mercedes-Benz. They collect and preserve, maintain and move these vehicles in public. Thus, they contribute invaluable large proportion of the experience and the active documentation of a great brand with their milestones in automotive history. All this in the community of their clubs and thus in the best tradition.

For the Mercedes-Benz brand, especially in view of their roots and predecessor brands, has the term “tradition” of great importance.He gives the steadily growing for more than a century with respect to values ​​that define the brand. From the invention of the automobile to the latest models runs this “red thread” almost as a manifesto in terms of quality and innovation in the automotive industry.

More information about Mercedes-Benz brand clubs, see

Mercedes-Benz Classic Club Management


As a link between the company and the individual brand clubs around the world, the Mercedes-Benz Classic Club Management acts. In all matters relating to the world’s officially recognized brand clubs, the Mercedes-Benz Classic Club takes its support contract is true and is connected by the shortest official channels with the workshop, the spare parts management, vehicle trade and the central archives of Daimler AG.

The connection of the clubs with the Mercedes-Benz brand is intensified by numerous planned by Mercedes-Benz Classic Club Management activities. The role of members as ambassadors, multipliers and customers while consistently used and supported. In return, the Mercedes-Benz Classic Club Management provides the clubs various services with the aim to preserve the automotive cultural assets of the oldest automobile manufacturer in the world. For Mercedes-Benz stands for tradition and care – yesterday, today and in the future.

For more information about the Mercedes-Benz Classic Club Management and your tasks and services, visit


Silver Star Award


90,000 club members are organized in over 80 clubs to share their passion for the vehicles of the Mercedes-Benz with like-minded people. The clubs keep the history of the Mercedes-Benz brand alive and are supported in the Mercedes-Benz Classic Club in their efforts.

Characteristic of the brand clubs of Mercedes-Benz is a strong sense of community. Its members, the maintenance of a harmonious world presence and sense of tradition and loyalty have written to the brand on the flags.

Of course, all members strive in an exemplary way to their club and the Mercedes-Benz brand. Nevertheless, there are always people that stand by their commitment special. Such members may be nominated by another club member for the coveted Silver Star Award.

Criteria for nomination may be strategic or operational, but also emotional Type: For example, to overcome exceptional difficulties in establishing a club weigh as much as special fairness in our dealings. The award is a sign of support, appreciation and reward of the Group to the clubs and their members and to further motivate, reward loyalty and deepen bonds.

Each member of an authorized Mercedes-Benz Club has the right to propose another club member for this award once a year. Then selected by a panel of the Mercedes-Benz Museum on the final approval of the proposals. The decision is made on the occasion of the President’s meeting of the International Mercedes-Benz Club. The Excellent or receive a certificate, a sculpture, as well as the coveted, the suit or costume, carrying Silver Star.